Title of Paper: The online flow and its influence on awe experience: An AI-enabled e-tail service exploration
Author Name: Prof. Pradeep Kautish, Prof. Arpita Khare and Prof. Anshuman Khare
Journal Name: International Journal of Retail & Distribution Management
Publisher: Emerald Publishing Limited
Volume Number: 51 (6)
Page Number: 713 – 735
Published Year: 2023
ISSN/ISBN No.: ISSN: 0959-0552 (print), ISSN 1758-6690
Indexed IN: Scopus, ABDC
