Author Name: Sandip Trada and Vikas Goyal
Journal Name: Industrial Marketing Management
Publisher: Elsevier
Volume Number: 64
Page Number: 135-146
Published Year: July 2017
ISSN/ISBN No: 0019-8501
DOI: https://doi.org/10.1016/j.indmarman.2017.01.008
Indexed IN: Scopus, Web of Science, ABDC
