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Terminal or instrumental? The impact of values on consumers’ preference for organic food products

Title of Paper: Terminal or instrumental? The impact of values on consumers’ preference for organic food products

Author: Pradeep Kautish, Arpita Khareb and Rajesh Sharmac

Journal Name: Journal of Foodservice Business Research

Publisher: Taylor & Francis

Volume Number: 26 (6)

Page Number: 793-822

Published Year: September 2023

ISSN/ISBN No: ISSN 1537-8020 (print), ISSN 1537-8039 (online)

Indexed IN: Scopus, ABDC