Title: Sustainability Meets Affordability: How Digital Trade-Ins and Green Benefit Perception Drive Eco-Friendly Purchases in Price-Sensitive Emerging Economies
Author Name: Anshika Sharma and Nilay Jayswal
Journal Name: Journal of Global Marketing
Publisher: Taylor and Francis
Published Year: 5 July 2025
DOI: https://doi.org/10.1080/08911762.2025.2527172
Indexed in: Scopus
