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Significance of cinema in shaping cultural values of young consumers

Author Name: Dr. Meeta Munshi
Journal Name: Asian Journal of Management
Publisher: A&V Publications
Volume Number: 8(4)
Page Number: 983-988
Published Year: January 2017
ISSN/ISBN No: ISSN 0976-495X
DOI: 10.5958/2321-5763.2017.00152.4
Indexed IN: Indian citation Index