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Measuring the Efficiency of Marketing Efforts in the Indian Pharmaceutical Industry using Data Envelopment Analysis

Author Name: Mihir Dash, Arunabhas Bose, Samik Shome, Shamim Mondal, Dennis J. Rajakumar, Ramanna Shetty, Madhumita G. Majumdar, Debashis Sengupta
Journal Name: International Journal of Business Analytics and Intelligence
Volume Number: 3 (1)
Published Year: January 2015
DOI:10.21863/ijbai/2015.3.1.001
Indexed IN: EBSCO