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Linking technology readiness and customer engagement: an AI-enabled Voice assistant’s investigation

Title of Paper: Linking technology readiness and customer engagement: an AI-enabled Voice assistant’s investigation

Author: Prof. Tejas Shah, Prof. Pradeep Kautish and Prof. Sandeep Walia

Journal Name: European Management Journal

Publisher: Emerald Publishing Limited

Volume Number: 26, No. 1

Page No.: 136-154

Published: 2024

ISSN/ISBN No: ISSN 14636689

Indexed IN: ABDC ‘C’, ESCI, Scopus Indexed