Title of Paper: Linking technology readiness and customer engagement: an AI-enabled Voice assistant’s investigation
Author: Prof. Tejas Shah, Prof. Pradeep Kautish and Prof. Sandeep Walia
Journal Name: European Management Journal
Publisher: Emerald Publishing Limited
Volume Number: 26, No. 1
Page No.: 136-154
Published: 2024
ISSN/ISBN No: ISSN 14636689
Indexed IN: ABDC ‘C’, ESCI, Scopus Indexed