Author Name: Pradeep Kautish, Arpita Khare and Rajesh Sharma
Journal Name: Journal of Product & Brand Management
Publisher: Emerald Group Publishing Limited
Volume Number: 30(4)
Page Number: 513-531
Published Year: May 2021
ISSN/ISBN No: ISSN 1061-0421 (print), ISSN 2054-1643 (online)
DOI 10.1108/JPBM-08-2019-2535
Indexed IN: Scopus, Web of Science, ABDC
