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Assessing the Mediating Impact of Satisfaction on the Relationship Between Retail Service Quality and Customer Loyalty: A Study of Organized Apparel Multi-Brand Retail Stores in India

Title of Paper: Assessing the Mediating Impact of Satisfaction on the Relationship Between Retail Service Quality and Customer Loyalty: A Study of Organized Apparel Multi-Brand Retail Stores in India

Author Name: Mayank Bhatia, Kedar Bhatt

Journal Name: International Journal of Business and Emerging Markets

Publisher: Inderscience Publishers

Volume Number: 15 (2)

Page Number: 175-193

Published Year: April 2023

ISSN/ISBN No.: 1753-6227 (online) 1753-6219 (print)

Indexed IN: Scopus, Others