Author Name: Pradeep Kautish, Arpita Khare and Rajesh Sharma
Journal Name: Marketing Intelligence & Planning
Publisher: Emerald Group Publishing Limited, UK
Volume Number: 38 (7)
Page Number: 921-93
Published Year: December 2020
ISSN/ISBN No: ISSN 0263-4503 (print), ISSN 1758-8049 (online)
DOI: 10.1108/MIP-09-2019-0490
Indexed IN: Scopus, Web of Science, ABDC
