Health insurance policy renewal: An exploration of reputation, performance and affect to understand customer inertia
Author Name: Pradeep Kautish, Arpita Khare and Rajesh Sharma
Journal Name: Journal of Marketing Analytics
Publisher: Palgrave Macmillan
Volume Number10(3)
Page Number: 261-278
Published Year: September 2022
ISSN/ISBN No. ISSN 2050-3318 (print), ISSN 2050-3326 (online)
Indexed IN: Scopus, ABDC
